AI SEO & GEO Agency Singapore | Get Cited by AI

Be the Brand

AI Recommends.

30–40% of searches now return AI-generated answers. When someone asks ChatGPT, Perplexity or Google AI Overview about your industry — is your brand the one they mention? At M'ai Digital, we make sure it is.

GEO and AI SEO strategies at M'ai Digital are developed and managed personally by Michael Say — 10+ years of CMO-level experience, 100+ brands across Singapore and Asia Pacific.

What is GEO (Generative Engine Optimisation) and what does M'ai Digital's AI SEO service include?

GEO (Generative Engine Optimisation) is the practice of getting your brand cited inside AI-generated responses from ChatGPT, Google AI Overview, Perplexity and Gemini. AEO (Answer Engine Optimisation) targets featured snippets and AI answer boxes within Google search. M’ai Digital’s AI SEO service combines GEO and AEO with a traditional SEO foundation — delivering visibility across both conventional Google results and the AI engines where a growing share of Singapore search queries now end. Every engagement is managed personally by Michael Say, a senior digital strategist with 10+ years of CMO-level experience across Singapore and Asia Pacific.

The May 2026 Google Core Update Changed Everything.

For decades, ranking on Google meant appearing in the blue links. That is still important — but it is no longer the whole picture. Today, a growing share of searches are answered directly by AI engines before any link is clicked.ChatGPT has over 100 million daily users. Google AI Overview now appears on the majority of informational searches. Perplexity is among the fastest-growing search engines in the world. If your brand is not being cited by these AI engines, you are invisible to a rapidly growing segment of your customers.Most Singapore agencies are not tracking AI citations at all. M’ai Digital has been optimising for them since before most agencies knew what GEO stood for. That is your first-mover advantage — if you act now.

Search Has Changed. Most Agencies Haven't.

30–40%

Of all searches now return AI-generated answers — your customers are reading AI responses before clicking any link

539

AI-cited pages achieved for a single healthcare technology client across Asia Pacific

80+

AI-cited pages delivered for an insurance client within 12 months of starting a GEO content programme

4 AI Engines

We optimise simultaneously for ChatGPT, Google AI Overview, Perplexity and Gemini

What is AI SEO — GEO and AEO Explained

Discipline

What It Is

What It Targets

Included at M'ai Digital

Generative Engine Optimisation (GEO)

Getting your brand cited and recommended inside AI-generated responses. When someone asks ChatGPT about your industry, your brand appears in the answer.

ChatGPT, Perplexity, Google AI Overview, Gemini

Answer Engine Optimisation (AEO)

Getting your content selected as the direct answer to a specific question — in featured snippets, People Also Ask boxes, and Google’s AI Overview answer cards.

Google Featured Snippets, People Also Ask, AI Overview answer cards, Voice Search

Traditional SEO (Foundation)

Domain authority, backlink profile, technical health and content quality — the foundation that AI engines rely on to determine which content to trust and cite.

Google organic rankings, Bing, Yahoo

Discipline	What It Is	What It Targets	Included at M’ai Digital
Generative Engine Optimisation (GEO)	Getting your brand cited and recommended inside AI-generated responses. When someone asks ChatGPT about your industry, your brand appears in the answer.	ChatGPT, Perplexity, Google AI Overview, Gemini	✔ Standard
Answer Engine Optimisation (AEO)	Getting your content selected as the direct answer to a specific question — in featured snippets, People Also Ask boxes, and Google’s AI Overview answer cards.	Google Featured Snippets, People Also Ask, AI Overview answer cards, Voice Search	✔ Standard
Traditional SEO (Foundation)	Domain authority, backlink profile, technical health and content quality — the foundation that AI engines rely on to determine which content to trust and cite.	Google organic rankings, Bing, Yahoo	✔ Standard

GEO and AEO perform best when built on a strong traditional SEO foundation. We integrate all three into one unified strategy — not separate services at separate costs.

How AI Engines Decide What to Cite

AI engines do not rank websites — they select sources to cite when generating answers. The selection process is different from Google’s ranking algorithm, and most businesses do not understand what drives it. Here are the four primary factors we optimise for:

Factor

What It Means

How We Address It

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

AI engines prioritise content from sources they assess as credible experts. Named authors, verifiable credentials and a consistent track record all contribute.

Named author attribution on all content. Michael’s credentials, education and career history woven into every page. Person schema markup linking Michael to M’ai Digital.

Answer-First Content Structure

AI engines prioritise content from sources they assess as credible experts. Named authors, verifiable credentials and a consistent track record all contribute.

Quick Answer blocks on every key page. FAQ sections with direct, comprehensive answers. Content written answer-first, not introduction-first.

Schema Markup & Structured Data

JSON-LD schema tells AI engines exactly what your content is about — making it significantly easier to extract and cite accurately.

FAQPage, Organization, Person, Service and Article schema implemented across the site. Structured data verified via Google’s Rich Results Test.

Authoritative Backlinks & Entity Signals

AI engines weight content that is cited by other credible sources. External links from authoritative domains, consistent NAP data, and mentions across the web all build the entity graph that AI engines trust.

High-DA backlink building, directory listings on Clutch and GoodFirms, consistent NAP across all platforms, earned media strategy.

Factor	What It Means	How We Address It
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)	AI engines prioritise content from sources they assess as credible experts. Named authors, verifiable credentials and a consistent track record all contribute.	Named author attribution on all content. Michael’s credentials, education and career history woven into every page. Person schema markup linking Michael to M’ai Digital.
Answer-First Content Structure	AI engines prioritise content from sources they assess as credible experts. Named authors, verifiable credentials and a consistent track record all contribute.	Quick Answer blocks on every key page. FAQ sections with direct, comprehensive answers. Content written answer-first, not introduction-first.
Schema Markup & Structured Data	JSON-LD schema tells AI engines exactly what your content is about — making it significantly easier to extract and cite accurately.	FAQPage, Organization, Person, Service and Article schema implemented across the site. Structured data verified via Google’s Rich Results Test.
Authoritative Backlinks & Entity Signals	AI engines weight content that is cited by other credible sources. External links from authoritative domains, consistent NAP data, and mentions across the web all build the entity graph that AI engines trust.	High-DA backlink building, directory listings on Clutch and GoodFirms, consistent NAP across all platforms, earned media strategy.

What Your Business Looks Like With and Without GEO

Without GEO

With M'ai Digital GEO

When someone asks ChatGPT about your industry, a competitor is recommended

When someone asks ChatGPT about your industry, your brand is the one cited

Your website ranks on Google but is invisible in AI-generated answers

Your brand appears in both traditional Google results and AI-generated responses

You have no idea how many AI citations your competitors have

You receive a monthly AI citation count across ChatGPT, Perplexity, Google AI Overview and Gemini

Your content has no schema markup — AI engines struggle to extract it

Full schema markup implemented — your content is machine-readable and citation-ready

Your blog content is written for humans only

Your content is structured for both human readers and AI citation signals

No one is checking whether AI crawlers can access your site

AI crawlers (GPTBot, ClaudeBot, PerplexityBot) confirmed unblocked at setup

First-mover advantage goes to whoever acts first

You establish citation authority before your competitors start

Without GEO	With M’ai Digital GEO
When someone asks ChatGPT about your industry, a competitor is recommended	When someone asks ChatGPT about your industry, your brand is the one cited
Your website ranks on Google but is invisible in AI-generated answers	Your brand appears in both traditional Google results and AI-generated responses
You have no idea how many AI citations your competitors have	You receive a monthly AI citation count across ChatGPT, Perplexity, Google AI Overview and Gemini
Your content has no schema markup — AI engines struggle to extract it	Full schema markup implemented — your content is machine-readable and citation-ready
Your blog content is written for humans only	Your content is structured for both human readers and AI citation signals
No one is checking whether AI crawlers can access your site	AI crawlers (GPTBot, ClaudeBot, PerplexityBot) confirmed unblocked at setup
First-mover advantage goes to whoever acts first	You establish citation authority before your competitors start

How We Work — Our 5-Step AI SEO Process

Every AI SEO engagement follows a structured, proven process — personalised to your industry, your competitors and your target AI queries.

Step 1

AI Visibility Audit (Week 1–2)

01 AI Visibility Audit Week 1–2 We audit your current AI citation footprint — checking ChatGPT, Perplexity, Google AI Overview and Gemini for your brand and category. Most clients discover they have zero AI visibility. This audit defines exactly where you stand and where the opportunities are.

Step 2

Query & Content Strategy (Week 2–3)

We identify the exact questions your target customers are asking AI engines — and map these to a content strategy designed to get your brand cited in the answers. We also audit your existing content for AEO and GEO optimisation opportunities.

Step 3

Technical & Structural Implementation (Month 1–2)

03 Technical & Structural Implementation Month 1–2 Schema markup, structured data and technical optimisations that make your content machine-readable for AI engines. FAQPage schema, HowTo schema, Entity optimisation and E-E-A-T signals throughout your site. AI crawler access verified and confirmed.

Step 4

E-E-A-T Content Creation & Publishing (Month 1 Onwards)

Authoritative, expert-level content specifically engineered for AI citation — covering the topics, formats and depth that AI engines draw from when generating answers. Every piece optimised for both traditional Google rankings and AI engine visibility.

Step 5

Citation Tracking & Monthly Reporting (Monthly)

AI citation count tracked across all major AI engines every month — reported as a primary KPI alongside traditional SEO metrics. Your 24/7 live dashboard shows citation growth in real time.

24/7 Live Reporting Dashboard

Every M’ai Digital client gets access to a personalised, real-time reporting dashboard — accessible 24 hours a day, 7 days a week. Log in any time to see your AI citation count, keyword rankings, organic traffic and campaign performance.No waiting for a monthly report. No chasing your agency for an update. Your data is live, always on and always yours.

Why Singapore Businesses Choose M'ai Digital for AI SEO

🥇 We Were Doing GEO Before Most Agencies Knew What It Was

M’ai Digital has been optimising for AI citation since the early days of generative search. Clients already have hundreds of AI-cited pages. That expertise transfers directly to your account.

👤 Michael Manages Every Account — No Juniors

Every AI SEO strategy built and managed personally by Michael Say. 10+ years CMO-level experience. The same senior thinking on month 12 as on day one.

🔗 AI Citations Tracked as a Primary KPI — Every Month

We count how many of your pages are cited by ChatGPT, Google AI Overview, Perplexity and Gemini — and report this monthly alongside keyword rankings. Very few agencies do this.

📈 Faster Visible Results Than Traditional SEO

AI citations can appear within weeks of properly structured content being indexed — significantly faster than traditional keyword ranking movement.

📊 GEO + AEO + Traditional SEO in One Unified Strategy

AI SEO without traditional SEO foundations underperforms. We integrate all three disciplines — no fragmented agencies, no gaps in your visibility strategy.

📊 24/7 Live Dashboard — See Your AI Citations Anytime

Your personalised reporting dashboard is updated daily. Track AI citation growth, keyword rankings and organic traffic without waiting for a report.

Results Delivered by Michael Across His Career

These AI SEO and GEO results were delivered personally by Michael Say across his 10+ year career in digital marketing — for clients in healthcare, insurance and manufacturing across Singapore and Asia Pacific.

Industry

Industry AI SEO Results Delivered

Insurance (Singapore)

80+ AI-cited pages within 6 months of starting a GEO-focused content programme · 100+ Page 1 keywords · 4–5× organic traffic growth

Healthcare Technology (Singapore + Regional)

539 AI-cited pages across Asia Pacific · 200+ keywords ranked in Singapore · Coverage across 6 countries (AU, NZ, MY, PH, IN)

Manufacturer (Singapore + Regional)

Ongoing AI citation growth throughout 2026 · 100+ keywords ranked across SG & MY

Industry	Industry AI SEO Results Delivered
Insurance (Singapore)	80+ AI-cited pages within 6 months of starting a GEO-focused content programme · 100+ Page 1 keywords · 4–5x organic traffic growth
Healthcare Technology (Singapore + Regional)	539 AI-cited pages across Asia Pacific · 200+ keywords ranked in Singapore · Coverage across 6 countries (AU, NZ, MY, PH, IN)
Manufacturer (Singapore + Regional)	Ongoing AI citation growth throughout 2026 · 100+ keywords ranked across SG & MY

Who Is AI SEO Right For?

AI SEO is a relatively new discipline — and not every business is at the stage where it will deliver immediate value. Here is how to know if you are ready.

AI SEO Is Right for You If…

AI SEO Is Probably Not Right for You If…

You are already doing traditional SEO and want to future-proof your visibility as AI search grows

You have no content strategy and are not willing to invest in creating one — AI citation requires credible, expert content

You want to be the brand ChatGPT, Perplexity or Google AI Overview recommends when someone asks about your industry

You are looking for overnight results — AI citation builds over weeks and months, not days

You are in a knowledge-intensive sector where being cited as an authority matters — healthcare, finance, legal, education

Your business relies entirely on local foot traffic with no need for digital authority

You want first-mover advantage — most Singapore competitors have zero AI citations today

You are not yet doing traditional SEO — build the foundation first, then layer GEO on top

You produce or are willing to produce regular, expert-level content about your industry

—

You want AI citation count reported as a primary KPI every month — not an afterthought

—

AI SEO Is Right for You If…	AI SEO Is Probably Not Right for You If…
You are already doing traditional SEO and want to future-proof your visibility as AI search grows	You have no content strategy and are not willing to invest in creating one — AI citation requires credible, expert content
You want to be the brand ChatGPT, Perplexity or Google AI Overview recommends when someone asks about your industry	You are looking for overnight results — AI citation builds over weeks and months, not days
You are in a knowledge-intensive sector where being cited as an authority matters — healthcare, finance, legal, education	Your business relies entirely on local foot traffic with no need for digital authority
You want first-mover advantage — most Singapore competitors have zero AI citations today	You are not yet doing traditional SEO — build the foundation first, then layer GEO on top
You produce or are willing to produce regular, expert-level content about your industry	—
You want AI citation count reported as a primary KPI every month — not an afterthought	—

FAQ's

Frequently Asked Questions -

AI SEO, GEO and AEO

What is GEO — Generative Engine Optimisation?

GEO is the practice of optimising your website and content to be cited inside AI-generated responses from tools like ChatGPT, Google AI Overview, Perplexity and Gemini. When an AI engine generates an answer to a user’s question, GEO determines whether your brand is one of the sources it references and recommends.

What did the May 2026 Google Core Update mean for AI SEO?

The May 2026 Core Update ran from 21 May to 2 June 2026, simultaneously with Google’s full AI Mode rollout. It fundamentally changed how search results are displayed — making AI-generated answers the default for a significant proportion of queries. The update rewarded named expert authorship, comprehensive topical content, schema markup and entity-based signals. It penalised thin pages, sites blocking AI crawlers, and content without named authors. For businesses, the practical result is that GEO is no longer a future consideration — it is a present necessity.

How quickly can AI citations appear?

AI citations can appear within weeks of properly structured content being indexed — significantly faster than traditional keyword ranking movement. One insurance client went from zero to 80+ AI-cited pages within 6 months of starting a GEO-focused content programme. Results vary by industry competitiveness and content quality, but GEO typically shows measurable progress faster than traditional SEO.

Which AI engines do you optimise for?

We optimise for Google AI Overview, ChatGPT, Perplexity and Gemini — the four AI engines most used by Singapore audiences. Each has slightly different citation signals and we address all of them within a single unified strategy.

Is AI SEO included in your standard SEO packages?

Yes — GEO and AEO are built into every SEO engagement at M’ai Digital as standard. We do not treat AI visibility as an upsell. It is included because we believe it is inseparable from modern SEO. If you are only interested in GEO and AEO without a full SEO engagement, contact us to discuss a standalone AI visibility programme.

How do you track AI citations?

We check ChatGPT, Google AI Overview, Perplexity and Gemini for your brand and category queries every month — and report the citation count as a primary KPI in your monthly report and live dashboard. Most agencies do not track this at all. We make it the headline metric.

How do I get started?

Book a free AI Visibility Audit via our contact page. We will check your current AI citation footprint across all major AI engines and show you exactly where your opportunities are — at no cost and no obligation.

Ready to Be the Brand AI Recommends?

Book a free AI Visibility Audit. We'll show you exactly how many of your pages are currently cited by AI engines — and what it would take to change that.

AI SEO / GEO