What is M'ai Digital?
Our Digital Marketing
Services
SEO
Rank higher on Google and drive consistent organic traffic through technical SEO, content strategy, and link building.
AI SEO / GEO
Get your brand cited by ChatGPT, Perplexity, and Google AI Overview — the new frontier of search visibility.
Google Ads (SEM)
Appear at the top of Google the moment your customers are searching — immediate visibility, fully managed by Michael.
Social Media Marketing
Organic content and paid advertising on Facebook, Instagram, LinkedIn, and TikTok — strategy, copy, creative, and reporting.
Web Design & Development
Mobile-first, SEO-ready websites built to convert — delivered with full CMS access so you can update independently.
Fractional CMO
CMO-level marketing strategy on a part-time basis — without the cost of a full-time executive hire.
Part-Time Marketing Manager
Experienced marketing execution support — campaigns managed, content delivered, vendors coordinated.
Why M'ai Digital
Why Singapore Businesses Choose M'ai Digital
Every Account, Personally Managed
No account managers. No junior handovers. Michael Say personally manages every strategy, every Google Ads account, and every monthly report for every client. You always know who is responsible for your results.
Maximum 40 Clients — By Design
We deliberately limit our client base. When you engage M'ai Digital, your account receives Michael's full strategic attention — not a share of a rotating team's time. Availability is confirmed before onboarding.
AI Search Included as Standard
Every SEO engagement includes GEO (Generative Engine Optimisation). Your business appears in traditional Google results and inside ChatGPT, Perplexity, and Google AI Overview — at no extra charge. This is how we do SEO because it is how search works in 2026.
10 Years of CMO-Level Experience
Michael has led marketing strategy as Chief Marketing Officer across 11 countries in Asia Pacific, spanning healthcare, finance, retail, education, and professional services. BSc Economics, University of London.
Results I've Delivered Over the Past 10 Years
Who Is Behind
M'ai Digital?
Who Is Behind
M'ai Digital?
FAQ's
Common Questions
About Digital Marketing
Digital marketing is the use of online channels — search engines, social media, paid advertising, and websites — to attract, engage, and convert customers for your business. For most Singapore businesses, digital marketing is now the primary source of new customer acquisition, covering search visibility (SEO and Google Ads), brand building (social media), and online presence (web design).
SEO (Search Engine Optimisation) builds your website’s organic ranking in Google over time — it takes 3–6 months to see results but delivers long-term visibility without per-click costs. Google Ads places paid advertisements at the top of Google immediately — results are instant but stop when you stop paying. Most Singapore businesses benefit from running both: Google Ads for immediate lead generation and SEO for long-term organic growth.
GEO (Generative Engine Optimisation) is the practice of getting your business cited inside AI-generated responses from ChatGPT, Perplexity, and Google AI Overview. Since the May 2026 Google Core Update, a growing proportion of Singapore search queries now return an AI-generated answer rather than a traditional list of links. Businesses that are not optimised for AI citation are invisible in this growing share of search. At M’ai Digital, GEO is included in every SEO engagement as standard.
Digital marketing costs in Singapore vary by service and scope. As a general guide: SEO retainers range from SGD $1,500–$5,000 per month depending on category competitiveness. Google Ads management fees are separate from your ad spend (which goes directly to Google). Social media management retainers range from SGD $1,500–$4,000 per month. At M’ai Digital, all fees are quoted transparently before you sign anything — management fees are always shown separately from platform ad spend.
Three things: every client account is managed personally by Michael Say — no account managers, no junior handovers. We cap our client base at 40 businesses to ensure full strategic attention for every account. And every SEO engagement includes GEO (Generative Engine Optimisation for AI search visibility) as standard — not as a premium add-on. We also offer Fractional CMO and Part-Time Marketing Manager services for businesses that need senior marketing leadership rather than just campaign execution.
Digital Marketing Resources for Singapore Businesses
