GEO is the practice of optimising your website and content to be cited inside AI-generated responses from ChatGPT, Google AI Overview, Perplexity and Gemini. When an AI engine generates an answer to a user’s question, GEO determines whether your brand is one of the sources it references and recommends. It is one of the fastest-growing disciplines in digital marketing — and most Singapore agencies have not started doing it yet.
AEO focuses on getting your content selected as the direct answer to a specific question — in Google’s AI Overview, featured snippets, People Also Ask boxes and voice search results. It requires precisely structured content that directly addresses the questions your customers are asking, in a format AI engines can extract and present as an answer.
SEO (Search Engine Optimisation) improves your rankings on Google’s traditional search results. AEO (Answer Engine Optimisation) optimises your content to appear in AI-generated answer boxes and featured snippets. GEO (Generative Engine Optimisation) focuses on getting your brand cited inside AI-generated responses from ChatGPT, Perplexity and Google AI Overview. At M’ai Digital, all three are included in every SEO engagement as standard.
The first 1–2 months focus on foundation work — technical audit, on-page implementation and beginning backlink building. Initial keyword movement typically begins around months 3–5. Meaningful, consistent results build from month 6 onwards. Anyone promising Page 1 rankings in 30 days is not being honest with you.
AI citations can appear within weeks of properly structured content being indexed — significantly faster than traditional keyword ranking movement. One of our clients went from zero to 80+ AI-cited pages within 6 months of starting a GEO-focused content programme.
We optimise for Google AI Overview, ChatGPT, Perplexity and Gemini — the four AI engines most used by Singapore audiences. Each has slightly different citation signals and we address all of them within a single unified strategy. AI SEO and GEO are included as standard in every SEO engagement — not as a separate upsell.
Most agencies charge per keyword — you choose 10, you pay for 10. We charge by category, targeting every relevant keyword variation within a topic. This means significantly more coverage from day one without paying proportionally more for every additional search term.
No honest SEO agency can guarantee specific rankings — Google’s algorithm is outside anyone’s control. What we guarantee is consistent, transparent work: every backlink reported, every blog delivered, every optimisation actioned and every metric tracked. Our track record demonstrates what that consistent approach produces over time.
No — your ad spend goes directly to Google and is billed to your account separately from our management fee. This is standard practice and means 100% of your ad budget goes to Google — we never take a cut of your media spend. Our fee is a fixed management fee, separate and transparent.
We recommend a minimum of SGD $1,000 per month in ad spend for Singapore campaigns. Below this level, campaigns often struggle to exit Google’s learning phase and generate enough conversion data to optimise meaningfully.
Google Ads can generate leads or sales from day one of launch. However, the first 1–2 months is a learning phase — campaigns need time to gather data and optimise. Consistent, predictable results typically stabilise from month 3 onwards.
We manage Search Ads, Display Ads, Performance Max, YouTube and Video Ads, Shopping Ads and Remarketing campaigns across all formats available in Google Ads — all managed personally by Michael.
A one-time setup fee applies to new Google Ads engagements. This covers full campaign architecture, keyword research, ad copy creation, audience setup and conversion tracking. Clients on a 12-month annual contract have the setup fee waived and receive a 5% discount on the total management fee for the year.
Google Ads policy violations can suspend your account overnight. We stay rigorously compliant — particularly for healthcare, finance and education clients where Google’s policies are most restrictive. We review compliance before launching, not after.
We manage Facebook, Instagram, TikTok, LinkedIn and YouTube — across both organic content management and paid social advertising. The right platform mix depends on your audience and business type. We advise on the right combination during onboarding.
Yes — we handle copywriting, creative direction and graphic design for feed posts, Stories, Reels and short-form video content. All creative is sent to you for approval before anything is published. Nothing goes live without your sign-off. Revisions are included as standard.
Paid social campaign management can be included in your scope. As with Google Ads, your ad spend goes directly to Meta — we manage campaigns, targeting, creative and optimisation. We do not take a percentage of your ad spend.
We report metrics that connect to business outcomes — cost per lead, conversion rate, engagement rate, reach, follower growth and content performance. We do not celebrate likes and followers as success metrics unless they connect to real business outcomes.
We have maintained cost per lead consistently below SGD $20 for over 2 years for an event space client through Facebook and Instagram paid social. For a pharmaceutical client, we sustained an average CPL of SGD $35 across a 2-year engagement.
A marketing agency executes — they produce content, manage campaigns and deliver reports. A Fractional CMO leads — they set strategy, brief agencies, hold them accountable and ensure everything serves your business goals. The two work best together: a Fractional CMO directing agencies on your behalf. At M’ai Digital, we can provide both under one relationship.
Typically 2–5 days per month depending on your stage and scope. Month 1 immersion and strategy development may require more time upfront. Ongoing steady-state engagements settle into a consistent monthly cadence.
Yes — and this is the most powerful combination. As your Fractional CMO, Michael directs your SEO, Google Ads, social media and website strategy through M’ai Digital. You get unified strategic leadership and execution from one trusted partner — with no briefing gaps between strategy and delivery.
Michael, the founder of M’ai Digital, personally leads all Fractional CMO engagements. He has 10+ years of CMO-level experience across MNCs, SMEs and government-linked organisations in Singapore and 11+ countries.
A freelancer typically specialises in one discipline — copywriting, design, or ads — and works on a project basis. A part-time marketing manager covers your whole marketing function — strategy, planning and execution across multiple channels — and works with you on an ongoing retained basis. They own your marketing, not just a task within it. At M’ai Digital, every part-time marketing manager engagement includes strategy, digital audit, channel management and monthly reporting — not a single deliverable.
Yes — this is one of the most common engagement models. Some clients have a marketing coordinator or executive in place and need a senior person to provide direction, strategy and specialist execution that their team cannot. In these cases, the part-time marketing manager acts as the senior layer — setting priorities, reviewing output, directing channel execution — while the in-house team handles day-to-day tasks. We adapt to your structure.
A part-time marketing manager both thinks and does — they set strategy and execute campaigns across SEO, Google Ads, social media and content. A Fractional CMO leads and directs — they own strategy at board level and manage your team or agencies, but do not execute campaigns themselves. A part-time marketing manager is best for businesses under 30 staff with no existing marketing function. A Fractional CMO is best for businesses with 30–200 staff that already have a team or agencies in place.
A well-optimised website for SEO in Singapore needs the right technical foundations from the ground up — fast page load times (meeting Google’s Core Web Vitals benchmarks), a correct H-tag hierarchy, clean URL structure, schema markup (JSON-LD), a mobile-responsive design, and AI crawler access (GPTBot, ClaudeBot and PerplexityBot must not be blocked in robots.txt). Beyond technical setup, the content needs to be structured around real search queries, answer questions directly, and be attributed to a named, credible author. Most websites are built first and then SEO is added later — which is the wrong order. We plan SEO foundations into every website from the start.
Not always. Many SEO improvements can be made on an existing website — fixing H-tag structure, adding schema markup, improving page speed, restructuring content and correcting internal linking. However, if your website is built on an outdated platform, has deep structural issues, or is consistently underperforming despite on-page optimisations, a revamp is often more cost-effective than continuous patching. We assess this during the initial audit and give you an honest recommendation before proposing a full redesign.
Yes. We offer post-launch support covering content updates, software and plugin maintenance, security patches, performance monitoring and ongoing SEO improvements. A website is not a one-time project — it needs regular attention to stay fast, secure and competitive. We can also integrate your website management with your broader SEO and marketing engagement, so everything stays aligned.
When you are one of 40, your business is known. Your strategy is built specifically for you — not adapted from a template used for the last 10 clients. This cap is the single most important decision we have made as a business. We would rather be small and exceptional than large and average. The 40-client limit is permanent, not a growth-phase constraint.
Every monthly report covers: keyword ranking changes, organic traffic from Google Analytics 4, backlinks placed and verified, AI citation count across ChatGPT and Perplexity, technical issues flagged, content published and next month’s priorities. For Google Ads clients: impressions, clicks, CTR, CPC, conversions and cost per conversion. Reports are delivered by the 10th of every month.
Book a free audit or strategy session via our contact page. For SEO and AI SEO, we will review your website, audit your current keyword footprint and AI visibility, and give you an honest assessment of what is achievable. No obligation, no pitch deck, no hard sell — just an honest conversation about your business.
Michael has managed digital marketing campaigns across healthcare, insurance, consumer electronics, education, retail, hospitality, professional services, B2B and government-linked organisations — across Singapore, Malaysia, Thailand, Philippines, Indonesia, Australia, New Zealand, India, Hong Kong, Vietnam and the United States.
SEO engagements require a minimum 6-month commitment — SEO does not work in short bursts. Google Ads and social media engagements are typically monthly rolling after an initial setup period. Fractional CMO engagements are structured around your specific stage and needs.
Yes — we manage regional campaigns across Singapore, Malaysia, Australia, New Zealand, the Philippines, India and beyond. Several of our clients operate across multiple Asia Pacific markets and we manage their regional digital marketing from Singapore.
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