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About Us

About Us

Built by Someone Who Saw

What Was Wrong.

M’ai Digital exists because the agency model was broken. We built something different — intentionally smaller, deliberately senior, and obsessively focused on growing the clients we already have.
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About-us

What is M'ai Digital?

M’ai Digital is a boutique digital marketing agency in Singapore, founded in 2026 by Michael Say — a senior marketing strategist with 10+ years of CMO-level experience across 100+ brands and 11 countries in Asia Pacific. The agency offers SEO, AI SEO (GEO), Google Ads, Social Media Marketing, Web Design, and Fractional CMO services. Every client account is managed personally by Michael, with a deliberate cap of 40 clients to ensure senior attention for every engagement.

The Founding Story

Why M’ai Digital Exists.

Michael has spent over a decade leading marketing at CMO level across some of the most competitive and varied industries in Singapore and the region — from high-stakes sectors like education and healthcare, to specialised niches like sand supply and precious metal recycling. Eleven countries. More than 100 brands. Every type of client imaginable. And across all of it, he kept seeing the same problem.
“The bigger the agency, the more their energy goes into winning the next client — not growing the ones they already have. Accounts get handed to juniors. Strategies go stale. Clients pay premium fees for average attention.”
— Michael, Founder, M’ai Digital
M’ai Digital was built as the answer to that problem. Not a reaction to it — a deliberate structural alternative. A boutique agency where the founder is personally involved in every account, every month. Where the cap on clients is not a limitation — it is the entire point.
Our Philosophy

Grow from within.

Grow the client. The client grows you.

Most agencies measure success by how many clients they sign. We measure success by how much the clients we already have grow. When a client's revenue increases, their marketing needs expand — and naturally, so does our engagement with them. That alignment of incentives is intentional. We win when you win. We do not win by signing the next account.

The 40-Client Cap

The Most Important Decision We Ever Made.

What the cap means for you.

When you are one of 40 clients, your business is actually known. Michael knows your category, your competitors, your seasonality, your past campaigns and your goals — not from reading a brief before a call, but because he has been working on your account personally since day one. Your strategy is built for you. Not adapted from a template, not recycled from a similar client, not delegated to someone who joined last month. Built specifically for where your business is now and where you want it to go.

What the cap means for us.

It means we cannot grow by volume. We can only grow by delivering results that keep clients with us long-term and expanding what we do for them as their businesses grow. That constraint is the healthiest possible forcing function for an agency. Every client we take on is a long-term commitment. We are not looking for a quick retainer. We are looking to become the last marketing partner you will need — handling more of your marketing as you grow, not handing you off as we scale.

10+ Years

CMO-Level Experience
Marketing strategy led at Chief Marketing Officer level across Singapore and Asia Pacific

100+ Brands

Clients Managed
Brands across Singapore and the region — from global multinationals to local SMEs

11 Countries

Regional Reach
Marketing campaigns delivered across Asia Pacific, including SG, MY, AU, PH, ID and beyond

20+ Industries

Breadth of Experience
From high-competition verticals to the most specialised niche categories in Singapore
Michael
Michael Say
— Founder, M'ai Digital
Meet Michael

10+ Years. 11 Countries. Every Industry Imaginable.

Michael’s career in digital marketing has taken him across more industries than most agency founders will encounter in a lifetime. He has led marketing strategy for organisations in education, interior design, healthcare, insurance, manufacturing, tourism, pharmaceuticals, and professional services — and in some of the most specialised niches in Singapore, including sand supply and precious metal recycling. That breadth is not incidental. It means Michael understands how to build a strategy for your specific category — not just apply a generic digital marketing framework and hope it fits. Across 11 countries and more than 100 client engagements at CMO level, he has seen what works, what does not, and what agencies consistently get wrong. M’ai Digital is his answer to that last question.

Following the May 2026 Google Core Update, which coincided with Google’s full rollout of AI Mode in search, Michael has deepened M’ai Digital’s focus on Generative Engine Optimisation (GEO) — the practice of ensuring clients are cited inside AI-generated answers from ChatGPT, Perplexity, and Google AI Overview. Every SEO engagement now includes GEO as standard, reflecting how search actually works in 2026.

Credential

Detail

Education
BSc Economics, University of London
Role
Founder & Senior Digital Strategist, M’ai Digital (2026–present)
Previous Role
Chief Marketing Officer, Singapore-based digital marketing agency (2016–2026)
Career Span
10+ years in senior marketing roles across Singapore and Asia Pacific
Specialisation
SEO, GEO (AI Search Optimisation), Google Ads, Fractional CMO
Regional Reach
11 countries across Asia Pacific
Brands Managed
100+ brands across career
Industries I’ve Worked In

20+ Industries. From the Most Competitive to the Most Niche.

Digital marketing strategy does not change fundamentally between industries — but the execution, the channels, the content and the competitive dynamics change enormously. Having worked across this range of categories means we do not need to learn your industry from scratch.

High-Competition Categories

Specialist & Niche Categories

  • Education (tuition, enrichment, tertiary)
  • Sand supply & construction materials
  • Interior design & renovation
  • Precious metal recycling
  • Healthcare & medical clinics
  • Pharmaceutical distribution
  • Insurance & financial services
  • Industrial manufacturing
  • F&B and hospitality
  • Venue & event spaces
  • Legal and professional services
  • Consumer electronics (regional)
  • E-commerce & retail
  • B2B professional services
  • Real estate & property
  • Tourism & travel operators

What We Believe

Honesty-before-comfort

Honesty before comfort

We will tell you what the data says, not what you want to hear. If a strategy is not working, we say so. If your expectations are unrealistic, we push back. An agency that agrees with everything is not an asset — it is a liability.

Senior-attention

Senior attention is not a tier. It is a standard.

There is no junior version of M'ai Digital. There is no account manager who escalates to Michael once a quarter. Every client, every month — the same senior thinking, the same personal involvement.

limitation

Small is not a limitation. It is the strategy.

We are not trying to become a large agency. We are trying to be the best possible partner for a deliberately small number of clients. The cap at 40 is permanent. It is not a phase we are going through — it is who we are.

FAQ's

Common Questions About M'ai Digital

faq

Is M'ai Digital currently taking on new clients?

We accept a maximum of 40 clients at any time. Availability varies — the best way to find out is to get in touch directly. If we are at capacity, we will tell you honestly rather than take on your account and deliver less than our best. Contact Michael at hello@mai-digital.sg or call +65 9456 7114.

What industries does M'ai Digital work with?

We have worked across 20+ industries in Singapore and Asia Pacific — from high-competition verticals like healthcare, education, and financial services, to highly specialised niches like sand supply, precious metal recycling, and pharmaceutical distribution. We do not limit ourselves to specific sectors. If you have a business in Singapore that needs senior-led digital marketing, we are likely able to help.

Where is M'ai Digital based?

M’ai Digital is based in Singapore at 10 Anson Road, #13-09, International Plaza, Singapore 079903. We work primarily with Singapore businesses but have delivered campaigns regionally across Malaysia, Australia, the Philippines, Indonesia, and other Asia Pacific markets.

Does M'ai Digital work with large companies or small businesses?

Both. Michael’s career has included CMO-level engagements for multinational brands with regional operations as well as hands-on campaigns for Singapore SMEs building their first digital presence. The common thread is not company size — it is a genuine need for senior marketing thinking rather than junior execution.

See all FAQs

Read Michael's Thinking on Digital Marketing

Michael writes about SEO, GEO, Google Ads strategy, and what actually works for Singapore businesses. No ghost-written agency content — every post is written from direct campaign experience.
Read all articles by Michael Say
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