M’ai Digital Pte Ltd (“M’ai Digital”, “we”, “us”, “our”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains how we collect, use and protect information when you visit www.mai-digital.sg or contact us through our website.
1. Who We Are
M’ai Digital Pte Ltd is a boutique digital marketing agency based in Singapore. We provide services including SEO, AI SEO / GEO, Google Ads management, social media marketing, fractional CMO services, part-time marketing manager services, and website design and development. Our website is: www.mai-digital.sg. For data-related queries, contact us at hello@mai-digital.sg.
2. What Information We Collect
We collect personal information only when you voluntarily provide it to us. This includes:
- Contact form submissions: your name, email address, contact number, company name, service interest and any message you include in the comments field;
- Email and communication data: any information you share with us when you email or message us directly;
- Website usage data: we may collect non-personal technical data such as your IP address, browser type, device type, pages visited and time spent on pages through cookies and analytics tools (see Section 5 on Cookies).
We do not collect sensitive personal data such as NRIC numbers, financial account details or health information through this website.
3. How We Use Your Information
We use the information you provide to:
- Respond to your enquiry and contact you about our services;
- Schedule and conduct discovery sessions or consultations you have requested;
- Send you relevant information about M'ai Digital's services, case studies or resources, where you have indicated interest — you can opt out at any time;
- Improve the content and functionality of our website based on usage data;
- Comply with legal obligations under applicable Singapore law.
We will not sell, rent or share your personal data with third parties for their own marketing purposes.
4. Legal Basis for Processing
We process your personal data on the following bases under the PDPA:
- Consent: when you submit our contact form, you consent to us using your data to respond to your enquiry and contact you about our services;
- Legitimate interests: we may use website analytics data to improve our website and understand how visitors engage with our content;
- Legal obligation: where we are required to retain or disclose information under Singapore law.
5. Cookies
Our website uses cookies — small text files stored on your device — to help us understand how visitors use the site and to improve your experience. We use:
- Essential cookies: required for the website to function properly. These cannot be disabled.
- Analytics cookies: we use Google Analytics to understand how visitors interact with our website. This data is aggregated and anonymised where possible. Google Analytics may set cookies including _ga and _gid.
- Marketing cookies: only activated where consent has been provided.
You can control cookies through your browser settings. Disabling certain cookies may affect how the website displays or functions. To opt out of Google Analytics tracking, visit: tools.google.com/dlpage/gaoptout
6. Third-Party Services
We use the following third-party services that may process data in connection with your use of this website:
- Google Analytics (Google LLC): website traffic analysis. Google's privacy policy: policies.google.com/privacy
- Google reCAPTCHA (Google LLC): spam prevention on our contact form. Processes limited device and behavioural data to verify you are a human. Google's privacy policy applies.
- WordPress / web hosting provider: our website is hosted on servers managed by our hosting provider, which processes server log data.
These providers operate in accordance with their own privacy policies and applicable data protection laws. Some providers may be based outside Singapore. Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place.
7. How Long We Keep Your Information
We retain your contact form data and communication records for up to 2 years from the date of your last interaction, unless you become a client (in which case our client data retention policy applies). Website analytics data is retained for up to 26 months, consistent with Google Analytics default settings. If you ask us to delete your data, we will do so promptly unless we are required to retain it by law.
8. Your Rights Under the PDPA
Under the Personal Data Protection Act 2012 (Singapore), you have the right to:
- Access the personal data we hold about you;
- Request correction of any inaccurate or incomplete personal data;
- Withdraw your consent to receiving marketing communications at any time by emailing us at hello@mai-digital.sg with the subject line "Unsubscribe";
- Request deletion of your personal data, subject to any legal obligations we have to retain it.
To exercise any of these rights, please contact us at hello@mai-digital.sg. We will respond within 30 days.
9. Data Security
We take reasonable technical and organisational steps to protect your personal data from unauthorised access, loss or misuse. Our website uses HTTPS encryption. Access to personal data is restricted to authorised personnel only. While we take security seriously, no method of transmission over the internet is 100% secure.
10. Children
This website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently received data from a child, please contact us at hello@mai-digital.sg and we will delete it promptly.
11. Links to Other Websites
Our website may contain links to other websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any linked third-party websites and encourage you to read their privacy policies.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be published on this page with the revised date. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated Policy.
13. Complaints
If you have concerns about how we handle your personal data and are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at www.pdpc.gov.sg or by calling 1800 835 7722.
14. Contact Us
For any questions or requests regarding this Privacy Policy or your personal data, please contact us:
- Email: hello@mai-digital.sg
- Website: www.mai-digital.sg
- Singapore
This Privacy Policy has been drafted for website visitor use in a Singapore context, in reference to the PDPA 2012. It has not been reviewed by a qualified Singapore lawyer or data protection specialist. M’ai Digital Pte Ltd recommends having this reviewed before publishing.