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Part-time Marketing Manager

Pay For One Hire.

Get A Whole Marketing Team.

  By Michael Say | 10+ years as Chief Marketing Officer | Senior Marketing Strategist, M’ai Digital

For less than the cost of one junior marketing hire, you get a senior marketing manager to lead your marketing, plus a specialist team for SEO, GEO, Google Ads, social media, graphics and video. No CPF. No bonus. Al tools paid for.

Part-Time Marketing Manager Singapore

For Less Than One Junior Hire, You Get...

Hiring a junior marketer gets you one pair of hands that still needs direction. With M’ai Digital, the same budget gets you a senior marketing manager and a whole team.

A senior marketing manager

Michael, with 10+ years as a Chief Marketing Officer, leads your marketing, makes the calls and reviews every piece of work.

An audit and a 6-month plan

Your website, analytics, ads and competitors, turned into a clear plan with priorities and targets.

A specialist team

SEO, GEO, Google Ads, social media, content, graphics and video, delivered by specialists.

A full Al marketing toolkit

Content, research and reporting tools, already paid for by us.

A clear monthly report

A report that gives you the key numbers that matter: enquiries, cost per lead and what we do next. No vanity numbers.

None of the overheads

No CPF, bonus, leave cover, recruitment fees, training or software.

Don't need every channel? Pay for less.

Take out what your business doesn’t need and your fee comes down. Michael stays on as your senior marketing manager either way, something you won’t get by cutting scope with another agency.

The Problem Most SME Owners Face

Most SME owners hit the same wall. Marketing needs to do more, but the budget is limited, and it is hard to know where to start.

A senior marketer is usually out of reach, so marketing falls to the owner, a junior hire or a patchwork of freelancers. Nobody senior is deciding what matters and what to stop.

The result: money spread thinly across channels, no clear plan, and results that are hard to measure.

What you pay
< 1 Junior Hire

For a senior marketing manager and a team of specialists

The brain
1 Senior

Michael, your senior marketing manager, leads every decision

The hands
Full Team

SEO, GEO, Google Ads, social media, graphics and video

Capacity
8 Clients

Full marketing clients (SEO, Google Ads and social media), so each gets real attention

How We Solve

A Senior Marketer Works Out What You Need. Then The Team Delivers It.

Every engagement starts with the senior marketer diving deep into your business with you: your customers, competitors, website, numbers and budget.

Then we propose exactly what is needed: which channels, what to produce and what to stop. One all-in monthly fee covers everything from idea to execution, and if you don’t need a channel, you don’t pay for it.

No hidden fees. No CPF, no bonus, no leave cover, and no Al tools or software for you to buy.

We don’t replace your marketing staff. If you have a junior marketer, we support them with senior direction and extra hands. If you don’t have anyone, we act as your marketing team.

Al now makes execution faster, so the real value is in the thinking: knowing what to do, for whom, and why. That is what the senior marketer brings, and the team turns it into work.

You pay for one hire. You get a whole marketing team.

What's Included

Your senior marketing manager analyses your business and proposes what you need. Scope is agreed up front, based on your requirements.

Area
What's Included
Included?

Senior marketing manager

Analyses your business, proposes the plan, makes the calls and reviews the work

Marketing audit & plan

Website, analytics, ads, social pages and competitors, turned into a clear plan with priorities and targets

Your all-in proposal

One all-in monthly fee covering everything from idea to execution, scoped to your requirements

SEO

On-page and technical fixes, content and quality links

Google Ads (SEM)

Campaign setup, management and optimisation. Ad spend is paid directly to Google.

Social media marketing

Content calendar, posting and paid social

Graphics & videos

Social graphics, ad creatives and short videos, made by the team

GEO

Getting your business cited by ChatGPT, Perplexity and Google Al Overviews

Al tools

Our full Al marketing stack, paid for by us

Monthly reporting

A report with the key numbers that matter: enquiries, cost per lead and what we do next

Is This Right For You?

You run an SME and know marketing matters, but budget is tight

You need board-level marketing leadership: our Fractional CMO fits better

You don’t know where to start, or which channels are worth it

You want the cheapest quote in the market

You can’t justify a senior marketer’s salary yet

You only want someone to take orders, without strategic input

You want one all-in fee, from idea to execution, with no hidden costs

You need page one rankings in 30 days

You want a senior brain plus a team of hands, not another freelancer

You want to rewrite the plan every six weeks

You have a junior marketer who needs senior direction and extra support

–

How It Works

Month 1
Deep Dive & Proposal

Michael audits your business and marketing with you, then proposes exactly what is needed, with one all-in monthly fee.

Month 2
The Team Goes To Work

Specialists deliver the agreed scope across SEO, GEO, Google Ads and social media, with graphics and videos made in-house.

Month 3 onwards
Optimise and Grow

We review what is working, cut what is not, and adjust the plan based on real data. Every month you get a report with the key numbers that matter, measured against your targets.

Ongoing
You Stay in Control

Scope is discussed and agreed with you, and can change as your needs change. Fewer channels means a lower fee, with Michael still leading. No hidden fees.

What Makes Us Different

Other agencies sell you services. We give you a senior marketing manager, and a team to back them.

Hiring a junior marketer
A typical agency
M'ai Digital

Who sets your strategy

Usually you; a junior needs direction

You brief them on what to run

Michael, a senior marketer with 10+ years as a CMO

Who you deal with

One junior

An account executive

Michael directly

What they look after

Whatever they can handle

Only the channels you buy

Your whole marketing, including what we don’t run

Hands to do the work

One generalist

Specialists, often billed per service

A specialist team: SEO, GEO, Google Ads, social media,
graphics and video

Your staff and other suppliers

Not their role

Rarely

Michael guides your in-house team and other vendors

If you scale back

Salary stays the same

Less scope usually means less
attention

Fewer channels, lower fee, and Michael is still your senior
marketing manager

Hidden costs

CPF, bonus, leave, recruitment,
training, software

Tools and services often charged separately

None. One all-in monthly fee, Al tools included

Monthly cost

A junior salary plus overheads

Adds up per channel

Less than one junior hire

What Makes Us Different

Other agencies sell you services. We give you a senior marketing manager, and a team to back them.

Hiring a junior marketer A typical agency M’ai Digital
Who sets your strategy Usually you; a junior needs direction You brief them on what to run Michael, a senior marketer with 10+ years as a CMO
Who you deal with One junior An account executive Michael directly
What they look after Whatever they can handle Only the channels you buy Your whole marketing, including what we don’t run
Hands to do the work One generalist Specialists, often billed per service A specialist team: SEO, GEO, Google Ads, social media, graphics and video
Your staff and other suppliers Not their role Rarely Michael guides your in-house team and other vendors
If you scale back Salary stays the same Less scope usually means less attention Fewer channels, lower fee, and Michael is still your senior marketing manager
Hidden costs CPF, bonus, leave, recruitment, training, software Tools and services often charged separately None. One all-in monthly fee, AI tools included

Why M'ai Digital

Senior expertise — not a junior hire

You get Michael as the brain of your marketing, with 10+ years as Chief Marketing Officer, backed by specialists who execute. Senior thinking, plus the hands to deliver it.

Honest before comfortable — always

If a channel is not working, we tell you. If your budget is too low to achieve your goals, we say so. If a competitor is outperforming you and we know why, you will hear it from us first.

We support your team, or act as it

If you have marketing staff, we support them with senior direction and extra hands. If you don’t, we act as your marketing team.

AI tools included. No extra cost.

Every client gets access to our full Al marketing stack – from Al content tools to live reporting dashboards – as part of the engagement. You don’t subscribe to anything extra. We bring the tools.

Results you can see

Every month you receive a clear report showing what was done, what changed and what it means for your business. No vanity metrics. No inflated numbers. Just honest reporting against the KPIs we agreed.

Built around your business

We take on only 8 full marketing clients (SEO, Google Ads and social media), because Michael’s time is the product. You get genuine attention and accountability every month.

Michael's Proven Track Record

Results Michael has delivered for individual clients. Yours will depend on your market, website and budget.

>10x SEO traffic growth

Organic traffic growth for one client over two years

3-5% conversion rate

Google Ads conversion rate, sustained for clients over three years

<$20 cost per lead

Cost per lead, held for one client for more than two years

500+ Al-cited pages built

For a healthcare client within one year of GEO work

Organic traffic growth for a Singapore SEO client managed by Michael Say
Client page cited in Google AI Overview through M’ai Digital GEO work
FAQ's

Frequently Asked

Questions

faq

A part-time marketing manager handles the full range of marketing strategy and execution for your business on a flexible basis. This typically includes a digital marketing audit, a 6-month marketing plan, channel strategy, SEO, Google Ads, social media management, content creation and monthly performance reporting. The exact scope depends on your business needs — some clients need strategy only, others want full execution across all channels. At M’ai Digital, every part-time marketing manager engagement also includes AI tools for content creation, keyword research and performance analysis, at no extra cost.

The cost of a part-time marketing manager in Singapore depends on the scope of work — specifically which channels are included, how many days per month are involved, and the level of strategic complexity required. As a reference point, a full-time Marketing Manager in Singapore commands SGD $4,000 to $7,000 per month in salary, plus CPF, annual leave and recruitment costs. A part-time arrangement removes all of that overhead and scales to what you actually need. M’ai Digital does not publish fixed pricing because every engagement is scoped individually. Contact us to discuss your requirements.

A marketing agency typically works on specific campaigns or channels — they execute what they are briefed to execute. A part-time marketing manager is embedded in your business — they think about your whole marketing function, own your strategy, make decisions and are accountable for outcomes. The key difference is ownership and accountability. An agency delivers a service. A part-time marketing manager runs your marketing. At M’ai Digital, we also cover multiple channels — SEO, Google Ads, social media, content — which means you are not briefing five different agencies for five different services.

This varies by engagement. A typical part-time marketing manager arrangement ranges from one to three days per week, depending on the scope of channels, the size of your marketing function and your growth stage. Some months are more intensive than others — particularly during campaign launches or when new strategies are being implemented. At M’ai Digital, we agree a clear scope at the start of each engagement so there are no surprises, and you can scale up or down as your business needs change.

A part-time marketing manager is the right choice when you need someone to both think and do — setting strategy and executing campaigns — typically for businesses with under 30 staff and no existing marketing function. A Fractional CMO is the right choice when you already have a marketing team or external agencies in place, but lack senior-level strategic direction and board-level accountability — typically for businesses with 30 to 200 staff. If you are unsure which applies to your situation, book a free 30-minute consultation and we will tell you honestly which engagement model fits your business right now.

LIMITED TO 8 CLIENTS
Only 8 Full Marketing Clients. Is There A Spot For You?

Book a free 30-minute session with Michael. No sales pitch, no obligation. He’ll tell you honestly whether a part-time marketing manager is right for your business, and if it isn’t, he’ll point you in the right direction.

8

Full marketing clients (SEO, Google Ads and social media), so every client gets real attention.

Book Your Free 30-Minute Session

Michael reviews every request personally, then walks you through what he found.

    Hidden fields

    We reply within one business day. Your details are used only to prepare your audit and are never shared or sold.