Get Found On Google.Get Recommended By AI.
A senior-led SEO agency in Singapore. Judged on enquiries — not rankings screenshots.
M’ai Digital is an SEO and AI SEO agency in Singapore, capped at 40 clients by design. Michael Say works as your SEO consultant, not a reseller passing the account down — 10 years at CMO level, 100+ brands, 11 Asia Pacific markets. No account managers. No handovers. No reports that say nothing.
- SEO and Generative Engine Optimisation, always together — never sold or priced separately
- One SEO consultant on your account, and you speak to him every single time
- Free SEO and AI visibility audit, delivered live on a 30-minute call
No obligation. Cancellable contracts. No junior handover — ever.
Michael audits your search visibility and AI citation presence personally, then walks you through it.
We reply within one business day. Your details are used only to prepare your audit and are never shared or sold.
Founder-led · Every account, personally
Capped at 40 clients · Permanently
10 years CMO-level · 11 APAC markets
20+ industries · 100+ brands
These are the patterns Michael hears in almost every first SEO conversation — from businesses with an agency, with a freelancer, with one in-house marketer, or with no one at all. If two or more apply to you, the problem is structural rather than personal.
The person who pitched you is not the person doing the work
The senior name that won your business disappeared after month one. Your account now sits with someone two years into their career, learning on your budget.
Michael runs your account personally. There is no one else to hand it to — that is the entire point of the 40-client cap.
The rankings report never mentions enquiries
Positions up. Impressions up. Domain score up. Nobody can tell you whether any of it produced an enquiry, a quote request or a sale.
Reporting starts with organic enquiries and cost per lead, then explains which pages moved and why. Rankings are shown as evidence, never as the headline.
Everyone says they do AI search. Almost nobody can show a citation
GEO is on every pitch deck and every homepage now. Ask what has actually been delivered and the answer is usually a schema plugin, a few FAQ blocks and no evidence of a single citation earned.
Generative Engine Optimisation is standard in every engagement and measured by citations earned. Michael secured 500+ AI-cited pages for a single client.
Content gets published every month and nothing happens
A content calendar arrives, posts go live, the word count climbs. Rankings do not move, because nothing published answers a question a buyer was actually asking.
Topics are chosen from the queries your buyers use and the gaps your competitors left open — then built as pages that can be cited, not filler.
You rank for your own name and very little else
Search your brand and you are first. Search what you actually sell and you are on page three, behind directories and competitors with weaker offers.
Technical foundations, site architecture and entity signals come before content, so the pages that matter commercially can rank at all.
You are locked into a contract, or you have been burned by one before
Twelve months signed, three months of results, and an exit clause that makes leaving more expensive than staying. It is the reason many businesses now leave SEO alone rather than risk it again.
Every contract is cancellable if you are unsatisfied. Michael keeps clients by growing them, which is why the roster is capped rather than chased.
Capped at 40 clients — permanently
The cap is not a growth stage to be outgrown. It is the product. Forty accounts is the number one senior strategist can genuinely think about, which is why every client gets senior attention as standard rather than as a premium tier.
SEO and AI search, weighted equally
Buyers now shortlist services inside AIgenerated answers before they ever reach a results page. Both matter, so both are in every engagement — GEO is not an upsell, a bolt-on, or a separate line on the invoice.
Search-first, and built for the current algorithm
Since the May 2026 Google Core Update the things that move organic enquiries have changed. Engagements are built for how search works now, not the playbook that worked in 2019.
Michael spent 10 years as Chief Marketing Officer at a Singapore marketing agency, directing strategy for more than 100 brands across 11 Asia Pacific markets. That work spans over 20 industries — healthcare and insurance, education and enrichment, interior design and renovation, consumer electronics, professional services, and specialist niches such as sand supply and precious metal recycling.
In 2026 he founded M’ai Digital for a single reason: to give Singapore businesses direct access to senior marketing expertise without agency overhead, junior handovers, or the cost of a full-time CMO hire.
- BSc Economics, University of London
- 10 years at Chief Marketing Officer level
- 100+ brands across 11 Asia Pacific markets
- 20+ industries, from regulated healthcare to industrial supply
- Specialist in SEO and Generative Engine Optimisation post-May 2026 Core Update
Rankings are evidence, not the goal. I start with which searches actually bring you buyers, what your competitors have left unanswered, and whether an AI engine has any reason to name you at all. Only then do we touch the site. Publishing without that groundwork is just word count.— Michael Say, Founder & Senior SEO Strategist, M’ai Digital
Every figure below reflects work Michael has delivered for clients across Singapore and the region during his career. Client names are withheld under confidentiality, and no patient information is ever used. He will walk you through the underlying accounts on your call.
Achieved for a Singapore client over two years through sustained SEO strategy and content.
Delivered for multiple clients, sustained on page one of Google over more than a year.
Citations secured across ChatGPT, Google AI Overview, AI Mode and Gemini — for one healthcare client website, inside 12 months.
Search strategy directed personally by Michael across his 10 years at CMO level.
Organic sessions over a decade, excluding paid and branded traffic. The step change begins when sustained SEO strategy and content started.
Mentions, citations and cited pages across ChatGPT, Google AI Overview, AI Mode and Gemini, tracked over six months.
Three disciplines that earn rankings, three that earn AI citations. They run as one engagement under one senior consultant — never sold or priced separately.
Technical SEO & Site Architecture
Crawlability, Core Web Vitals, internal linking and information architecture. The foundations that decide whether your commercial pages can rank at all.
Content & Keyword Strategy
Topics chosen from the queries your buyers actually use and the gaps competitors left open — built as pages that answer, not filler that fills a calendar.
Authority & Link Building
Earned mentions and relevant links that a search engine can justify counting. Slow, deliberate, and never bought by the hundred.
Generative Engine Optimisation (GEO)
Get your brand named by ChatGPT, Perplexity, Gemini and Google AI Overviews when buyers ask for recommendations. Measured by citations earned, not by plugins installed.
Answer Engine Optimisation (AEO)
Answer-first content structured so engines can lift a clean, attributable answer — and attribute it to you rather than to a directory or a competitor.
Entity & Structured Data Signals
Schema, entity framing and consistent signals across the web, so engines understand what your business is and which queries you deserve to appear for.
Forty client slots means Michael says no more often than yes. Being honest about fit upfront saves everyone a wasted quarter.
A strong fit if…
- Your business is turning over at least S$200,000 a year and you are looking for growth.
- You want an SEO consultant who does the work himself — not a junior, and not a coordinator relaying messages.
- You can commit to two or three quarters before judging the results — because that is how long authority takes to compound.
- You have realised AI search is changing how buyers shortlist, and you would rather move early than catch up later.
- You want an honest answer when something is not working, even when it is uncomfortable.
Probably not right if…
- You need page one rankings in 30 days. Nobody can deliver that honestly, and Michael will not pretend otherwise.
- You want the cheapest quote in the market. M’ai Digital is boutique and priced accordingly.
- You want to rewrite the plan every six weeks because a competitor did something new.
- You are looking for a supplier to take orders rather than a strategist who will push back.
- You want volume — more posts, more pages, more links — regardless of whether any of it builds authority.
Here is exactly what happens after you submit the form — so there are no surprises and nothing to brace for.
1
You submit the form
Five fields, about 40 seconds. Michael asks only for what is needed to run a useful audit — your site, your number and your budget range. You hear back within one business day.
2
Michael runs the audit personally
Not a template export from a tool. He reviews your search visibility, technical foundations and your current AI citation presence, then identifies what is actually capping your organic enquiries.
3
A 30-minute call, no obligation
He walks you through the findings and what he would do first. If M’ai Digital is not the right fit, he will say so and point you somewhere better. You keep the audit either way.
Get a free audit of your search visibility and AI citation presence, and a 30-minute call with Michael. If there is a better route for your business than working with M’ai Digital, he will tell you that instead.
- Michael audits your search visibility and AI presence personally — not a tool export, not a junior
- You keep the findings whether or not you engage M’ai Digital
- Reply within one business day
The permanent client cap. When the roster is full, enquiries close until a slot opens.
Michael personally audits your centre site, search visibility, AI citation presence and ad account, then walks you through it on a call. Not a sales pitch.
We reply within one business day. Your details are used only to prepare your audit and are never shared or sold.
- Cancellable contracts
- No junior account handover
- Honest answer even if we’re not the right fit