Your Marketing, Run By A CMO .Not A Coordinator
A senior-led digital marketing agency in Singapore. Judged on enquiries— not impressions.
M’ai Digital is a digital marketing agency in Singapore, built for small and mid-sized businesses and capped at 40 clients by design. Every account is run personally by Michael Say — 10 years at CMO level, 100+ brands, 11 Asia Pacific markets. No account managers. No handovers. No reports that say nothing.
- Google Ads, social media, web design and marketing strategy — under one senior strategist
- Singapore-based. Michael works from here, meets clients here, and knows how this market buys
- You speak to the strategist doing the work — every single time
- Free audit of your current marketing, delivered live on a 30-minute call
No obligation. Cancellable contracts. No junior handover — ever.
Michael audits your search visibility and AI citation presence personally, then walks you through it.
Reply within one business day. Your details are used only to
prepare your audit, and are never shared or sold.
Founder-led · Every account, personally
Capped at 40 clients · Permanently
10 years CMO-level · 11 APAC markets
20+ industries · 100+ brands
These are the patterns Michael hears in almost every first conversation — from businesses with an agency, with a freelancer, with one in-house marketer, or with no one at all. If two or more apply to you, the problem is structural rather than personal.
The person who pitched you is not the person doing the work
The senior name that won your business disappeared after month one. Your account now sits with someone two years into their career, learning on your budget.
Michael runs your account personally. There is no one else to hand it to — that is the entire point of the 40-client cap.
The reports are full of green arrows and empty of meaning
Impressions up. Reach up. Engagement up. Nobody can tell you whether any of it produced an enquiry, a quote request or a sale.
Reporting starts with leads and cost per lead, then explains what changed and what happens next. Honest reporting, no spin.
You are paying for strategy and receiving templates
The same framework gets applied to a clinic, a law firm and a renovation company. Nobody has studied how buyers in your category actually decide.
Michael starts with your category and your competitors’ blind spots — across 20-plus industries already worked in — before a single channel or keyword is chosen.
Google Ads is spending, but leads are not landing
Budget goes out every month. Clicks come in. The sales team says the enquiries are unqualified, or there simply are not enough of them.
Search intent, negative keywords, landing page match and conversion tracking get rebuilt first. Michael has sustained conversion rates of 5% or above for clients.
Your channels are run by people who never speak to each other
Ads sit with one team, social with another, the website with a third. Each reports its own numbers and none of them add up to a view of what is actually working.
One strategist plans every channel and decides the budget split between them, so the channels are judged against each other rather than in isolation.
You are locked into a contract, or you have been burned by one before
Twelve months signed, three months of results, and an exit clause that makes leaving more expensive than staying. It is the reason many businesses now run marketing themselves rather than risk it ag
Every contract is cancellable if you are unsatisfied. Michael keeps clients by growing them, which is why the roster is capped rather than chased.
Capped at 40 clients — permanently
The cap is not a growth stage to be outgrown. It is the product. Forty accounts is the number one senior strategist can genuinely think about, which is why every client gets senior attention as standard rather than as a premium tier.
Built as the fix to a problem watched for a decade
After 10 years at CMO level, Michael saw the same pattern in every market: agencies prioritise new business over existing clients, accounts get passed down, and plans go stale. M’ai Digital was built so that cannot happen structurally.
Channel-neutral, so the budget goes where it works
Nothing here is sold on commission, so there is no reason to push Ads over social or a rebuild over a fix. The split is decided by what your numbers say, and it changes when they do.
Michael spent 10 years as Chief Marketing Officer at a Singapore marketing agency, directing strategy for more than 100 brands across 11 Asia Pacific markets. That work spans over 20 industries — healthcare and insurance, education and enrichment, interior design and renovation, consumer electronics, professional services, and specialist niches such as sand supply and precious metal recycling.
In 2026 he founded M’ai Digital for a single reason: to give Singapore businesses direct access to senior marketing expertise without agency overhead, junior handovers, or the cost of a full-time CMO hire.
- BSc Economics, University of London
- 10 years at Chief Marketing Officer level
- 100+ brands across 11 Asia Pacific markets
- 20+ industries, from regulated healthcare to industrial supply
- Specialist in SEO and Generative Engine Optimisation post-May 2026 Core Update
“Most agencies apply a generic framework and hope it fits your business. I start with the category — how buyers in your market
actually make decisions, and what your competitors consistently get wrong. Only then do we choose the channels and the
budget split. Tactics without that groundwork is just spending.”
— Michael Say, Founder & Senior SEO Strategist, M’ai Digital
Every figure below is what Michael delivered for an individual client during his career — not a total across the roster. Client names are withheld under confidentiality; he will walk you through the underlying accounts on your call.
Sustained for a Singapore client over two to three years of paid search and social.
Held above 5% on paid search for clients, by rebuilding intent, targeting and landing page match.
Search strategy directed personally by Michael across his 10 years at CMO level.
Campaigns planned and run across 11 Asia Pacific markets, not Singapore alone.
Take one service or the full stack. Either way, the same person plans it, executes it and reports on it.
Google Ads (SEM)
Appear at the top of Google the moment your customer is ready to buy. Search, Performance Max, Shopping and Demand Gen — built around qualified leads and cost per lead, not impressions.
Social Media Marketing
Organic content and paid advertising on Facebook, Instagram and LinkedIn. Campaigns that have sustained sub-S$20 cost per lead for Singapore clients over multiple years.
Web Design & Development
Mobile-first, conversion-ready websites. Fast Core Web Vitals, clean structured data,
and landing pages designed around how your buyers actually decide.
Marketing Strategy & Planning
Category research, competitor blind spots, channel mix and budget split — decided before anything is built, and revisited when the numbers move.
Fractional CMO
CMO-level planning and team oversight without a full-time hire. Best for businesses with in-house marketers who need senior direction rather than more execution
SEO & AI SEO (GEO)
Organic search and AI citation work runs as its own engagement, with its own plan and its own reporting. Ask Michael for the SEO page if that is your priority
Forty client slots means Michael says no more often than yes. Being honest about fit upfront saves everyone a wasted quarter.
A strong fit if…
- Your business is turning over at least S$200,000 a year and you are looking for growth.
- You are a small or mid-sized Singapore business without a senior marketer in-house.
- You want to speak to the senior strategist doing the work — not a junior, and not a coordinator relaying messages.
- You can commit to two or three quarters before judging results.
- You want an honest answer when something is not working, even when it is uncomfortable.
Probably not right if…
- You need page one rankings in 30 days. Nobody can deliver that honestly, and Michael will not pretend otherwise.
- You want the cheapest quote in the market. M’ai Digital is boutique and priced accordingly.
- You want to rewrite the plan every six weeks because a competitor did something new.
- You are looking for a supplier to take orders rather than a strategist who will push back.
- You want volume — more posts, more pages, more links — regardless of whether any of it builds authority.
Here is exactly what happens after you submit the form — so there are no surprises and nothing to brace for.
1
You submit the form
Five fields, about 40 seconds. Michael asks only for what is needed to run a useful audit — your site, your number and your budget range. You hear back within one business day.
2
Michael runs the audit personally
Not a template export from a tool. He reviews your search visibility, technical foundations and your current AI citation presence, then identifies what is actually capping your organic enquiries.
3
A 30-minute call, no obligation
He walks you through the findings and what he would do first. If M’ai Digital is not the right fit, he will say so and point you somewhere better. You keep the audit either way.
Get a free audit of your search visibility and AI citation presence, and a 30-minute call with Michael. If there is a better route for your business than working with M’ai Digital, he will tell you that instead.
- Michael audits your ad account and channels personally — not a tool export, not a junior
- You keep the findings whether or not you engage M’ai Digital
- Reply within one business day
The permanent client cap. When the roster is full, enquiries close until a slot opens.
Michael audits your ad account and marketing
personally, then walks you through it.
We reply within one business day. Your details are used only to prepare your audit and are never shared or sold.
- Cancellable contracts
- No junior account handover
- Honest answer even if we’re not the right fit