More Quoted Jobs.Not More Clicks.

Speed to answer decides it, and everything else is secondary. A customer with a burst pipe or a tripped circuit works down the map pack in order and stops at the first business that picks up, so ranking fourth is close to ranking nowhere. We separate urgent-intent keywords from research keywords, schedule the urgent campaigns only against the hours you can genuinely answer, and put one-tap calling above the fold on mobile. Then call tracking reports how many ringing calls went unanswered — in most accounts we audit, that number alone is worth more than the extra budget the owner was about to spend.

For local service searches it is frequently the first thing a homeowner sees, and often the only thing they compare before calling. Categories, service areas, listed services, recent photos and answered questions all feed how you rank in the map pack and whether anyone taps through. A profile last touched eight months ago reads as a business that may no longer be operating, which is a fatal impression in a category where people are already worried about firms vanishing. We rebuild the profile properly and then keep it current, because for most trade clients it produces enquiries faster than the website does.

No, and this is the compliance point most trade operators are unaware of. NEA’s circular of 20 April 2026 states that under the Control of Vectors and Pesticides Act, only licensed Vector Control Operators may advertise or provide vector control services for mosquitoes, flies, cockroaches, rats and rat fleas — and it specifically names cleaning and car detailing businesses that advertise cockroach treatment. Separately, under the Environmental Public Health Act it is an offence to carry on a non-domestic cleaning business without an NEA cleaning business licence, with penalties of up to $10,000 and $1,000 for each continuing day. We check licence status before writing a single ad, because an ad that promises a service you are not licensed to provide is a regulatory problem, not a marketing one.

Local SEO and Google Business Profile work often move within two to three months, which is faster than most categories because the competitive set in any one estate or service area is smaller than it looks. Broader organic rankings for competitive terms such as aircon servicing or electrician Singapore take longer — usually six to nine months for meaningful movement. Anyone promising page one in 30 days is either guessing or lying, and we would rather lose the pitch than make that promise. Google Ads behaves differently and can produce calls within the first few weeks, which is why most trade clients run paid alongside the local work while it compounds.

Yes, because homeowners increasingly ask an AI tool who to hire before they ever open a results page, and the answer they get names a handful of firms. If you are not one of them you are not on the shortlist, and you never find out that you lost. Generative Engine Optimisation is the work of becoming one of those named sources — through structured data, answer first service content, consistent business information across the web and clear entity signals tying your brand to your trade and your service area. Michael has secured more than 500 AI-cited pages for a single client website inside 12 months, and almost no Singapore agency in this category is doing the work yet.

You work with Michael. There is no account management layer to pass you to — that is the structural point of capping the roster at 40 clients. He plans the strategy, oversees the execution, connects the reporting to your jobs and presents it himself. In a trade that lives on reputation this matters more than it does elsewhere, because the person writing your copy has to understand what your customer is actually nervous about.