Senior-Led SEO & Digital Marketing for Singapore Businesses
Judged on enquiries — not impressions.
M’ai Digital is a SEO & digital marketing agency in Singapore, capped at 40 clients by design. Every account is run personally by Michael Say — 10 years at CMO level, 100+ brands, 11 Asia Pacific markets. No account managers. No handovers. No reports that say nothing.
- SEO, AI SEO (GEO/AEO), Google Ads, Social Media, Web Design
- You speak to the strategist doing the work — every single time
- Free audit of your current marketing, delivered live on a 30-minute call
No obligation. Cancellable contracts. No junior handover — ever.
Founder-led · Every account, personally
Capped at 40 clients · Permanently
10 years CMO-level · 11 APAC markets
20+ industries · 100+ brands
These are the complaints we hear in almost every first conversation. If two or more apply to you, the problem is structural — not a personality clash with your account manager.
You were pitched by a director and handed a junior
The senior person who won your business disappeared after month one. Your account now sits with someone two years into their career, learning on your budget.
Michael runs your account personally. There is no one else to hand it to — that is the entire point of the 40-client cap.
The SEO or Google Ads reports are full of green arrows and empty of meaning
Impressions up. Reach up. Engagement up. Nobody can tell you whether any of it produced an enquiry, a quote request or a sale.
Reporting starts with leads and cost per lead, then explains what changed and what we are doing next. Honest reporting, no spin.
You’re paying for strategy and receiving templates
The same framework gets applied to a clinic, a law firm and a renovation company. Nobody has studied how buyers in your category actually decide.
We start with your category and your competitors’ blind spots — across 20-plus industries already worked in — before a single keyword is chosen.
Google Ads is spending, but leads aren’t landing
Budget goes out every month. Clicks come in. The sales team says the enquiries are unqualified, or there simply aren’t enough of them.
Search intent, negative keywords, landing page match and conversion tracking are rebuilt first. Throughout his career, Michael has sustained conversion rates of 5% or above for clients.
Your agency says they do AI search — but to what extent?
Every agency now claims GEO. Ask what has actually been delivered and the answer is usually a schema plugin, a few FAQ blocks and no evidence of a single citation.
Generative Engine Optimisation is included as standard in every SEO engagement, and measured by citations earned. Michael has successfully secured 500+ AI-cited pages for a single client during his career.
You’re locked into a contract you regret
Twelve months signed, three months of results, and an exit clause that makes leaving more expensive than staying.
All our contracts are cancellable if you are unsatisfied. We keep clients by growing them, which is why we cap the roster rather than chase the next signature.
M’ai Digital is a boutique digital marketing agency in Singapore, founded and led by Michael Say. It is not a large agency with layers of account managers, and it is not a freelancer with no accountability. It is one senior marketer working directly with a maximum of 40 Singapore businesses at any time.
Capped at 40 clients — permanently
The cap is not a growth stage we will outgrow. It is the product. Forty accounts is the number one senior strategist can genuinely think about, which is why every client gets senior attention as standard rather than as a premium tier.
Built as the fix to a problem we watched for a decade
After 10 years at CMO level, Michael saw the same pattern in every market: agencies prioritise new business over existing clients, accounts get passed down, and strategies go stale. M’ai Digital was built so that cannot happen structurally.
Search-first, and ahead of where search is going
Since the May 2026 Google Core Update, buyers increasingly shortlist services inside AIgenerated answers before reaching a results page. Every SEO engagement we run includes Generative Engine Optimisation as standard, not as an upsell.
Michael spent 10 years as Chief Marketing Officer at a Singapore marketing agency, directing strategy for more than 100 brands across 11 Asia Pacific markets. That work spans over 20 industries — healthcare and insurance, education and enrichment, interior design and renovation, consumer electronics, professional services, and specialist niches such as sand supply and precious metal recycling.
In 2026 he founded M’ai Digital for a single reason: to give Singapore businesses direct access to senior marketing expertise without agency overhead, junior handovers, or the cost of a full-time CMO hire.
- BSc Economics, University of London
- 10 years at Chief Marketing Officer level
- 100+ brands across 11 Asia Pacific markets
- 20+ industries, from regulated healthcare to industrial supply
- Specialist in SEO and Generative Engine Optimisation post-May 2026 Core Update
“Most agencies apply a generic framework and hope it fits your business. I start with the category — how buyers in your market actually make decisions, and what your competitors consistently get wrong. Only then do we choose the channels and the budget split. Tactics without that groundwork is just spending.”
— Michael Say, Founder & Senior Digital Strategist, M’ai Digital
Every figure below reflects work Michael has delivered for clients across Singapore and the region during his career. Client names are withheld under confidentiality — he will walk you through the underlying accounts on your call.
Achieved for a Singapore client over two years through sustained SEO strategy and content.
Citations secured across ChatGPT, Google AI Overview, AI Mode and Gemini — for one healthcare client website, inside 12 months.
Delivered for multiple clients, sustained on page one of Google over more than a year.
Sustained consistently over two to three years, alongside conversion rates of 5% or above.
Take one service or the full stack. Either way, the same person plans it, executes it and reports on it.
SEO
Rank higher on Google and drive consistent organic enquiries. Technical foundations, entity signals, content architecture and authority building — built for the May 2026 Core Update, not the 2019 playbook.
AI SEO / GEO
Get your brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. Structured data, answer-first content and entity framing so AI engines name you when buyers ask for recommendations.
Google Ads (SEM)
Appear at the top of Google the moment your customer is ready to buy. Search, Performance Max, Shopping and Demand Gen — built around qualified leads and cost per lead, not impressions.
Social Media Marketing
Organic content and paid advertising on Facebook, Instagram and LinkedIn. Campaigns that have sustained sub-S$20 cost per lead for Singapore clients over multiple years.
Web Design & Development
Mobile-first, SEO-ready websites built to convert. Fast Core Web Vitals, clean structured data and landing pages designed around how your buyers actually decide.
Fractional CMO
CMO-level strategy, planning and team oversight without a full-time hire. Best for businesses with in-house marketers who need senior direction rather than more execution.
Forty client slots means we say no more often than we say yes. Being honest about fit upfront saves everyone a wasted quarter.
M’ai Digital is a strong fit if…
- Your business is turning over at least S$200,000 a year and you are looking for growth.
- You want to speak to the senior strategist doing the work — not a junior, and not a coordinator relaying messages.
- You can commit to two or three quarters before judging the results — because that is how long authority takes to compound.
- You want an honest answer when something is not working, even when it is uncomfortable.
- You have realised that AI search is changing how buyers shortlist, and you would rather move early than catch up later.
We are probably not right if…
- You need page one rankings in 30 days. Nobody can deliver that honestly, and we will not pretend otherwise.
- You want the cheapest quote in the market. We are boutique and priced accordingly.
- You want to rewrite the strategy every six weeks because a competitor did something new.
- You are looking for a supplier to take orders rather than a strategist who will push back.
- You want volume — more posts, more pages, more links — regardless of whether any of it builds authority.
Here is exactly what happens after you submit the form — so there are no surprises and nothing to brace for.
1
You submit the form
Takes about 60 seconds. We only ask for what is needed to run a useful audit — your website, your service focus and your budget range. You will hear back within one business day.
2
Michael runs the audit personally
Not a template PDF from a tool. Michael reviews your search visibility, technical foundations, AI citation presence and ad account, then identifies the two or three things actually holding you back.
3
A 30-minute call, no obligation
He walks you through the findings and what he would do first. If we are not the right fit, he will tell you that and point you in a better direction. You keep the audit either way.
Free. No obligation. Cancellable contracts.
Usually six to nine months for meaningful organic movement, and often longer in competitive categories such as healthcare, legal, insurance and interior design.Anyone promising page one in 30 days is either guessing or lying, and we would rather lose the pitch than make that promise. GoogleAds is different — a properly rebuilt account can produce qualified leads within the first few weeks, which is why many clients run paid alongside SEO while the organic work compounds.
It varies widely by scope, competitiveness and how much groundwork the site needs. Rather than quote a number that
means nothing without context, we scope it on the call once we have seen your account.What we can tell you is that we are
boutique and priced accordingly — we are not the cheapest option in the market, and businesses hunting purely on price are
usually better served elsewhere.All our contracts are cancellable if you are unsatisfied, so you are never paying for months
you no longer want.
You work with Michael. There is no account management layer to pass you to — that is the structural point of capping the
roster at 40 clients. He plans the strategy, oversees the execution and presents the reporting himself. This is the single
reason most clients move to M’ai Digitalfrom a larger agency: they were sold seniority in the pitch and received juniors in
delivery.
Generative Engine Optimisation is the work of getting your business cited insideAI-generated answers from ChatGPT,
Perplexity, Gemini and GoogleAI Overviews. Since the May 2026 GoogleCore Update and the rollout of AI Mode, buyers
increasingly shortlist suppliers inside those answers before ever reaching a traditional results page. Most Singapore
businesses have not realised this channel exists, let alone that they are invisible in it.We include GEO as standard in every
SEO engagement rather than selling it as an add-on
Very likely. Michael has directed marketing across more than 20 industries and 11 Asia Pacific markets — including healthcare
and medical clinics, insurance and financial services, education and enrichment, interior design and renovation, legal and
professional services, e-commerce, real estate, F&B, industrial manufacturing and consumer electronics. Regulated
categories such as healthcare and finance are handled with the compliance constraints built in from the start, not bolted on
afterwards.
A review of your current search visibility,technical SEO foundations, AI citation presence and — where relevant — your
GoogleAds account structure and cost per lead. Michael does this himself rather than exporting a generic tool report. On
the 30-minute call he explains the two or three issues actually costing you enquiries and what he would fix first.You keep the
findings whether or not you engage us.
Get a free audit of your current marketing and a 30-minute call with Michael. If there is a better route for your business than working with us, he will tell you that instead.
- Michael audits your account personally — not a tool export, not a junior
- You keep the findings whether or not you engage us
- Reply within one business day
The permanent client cap. When the roster is full, we stop taking enquiries until a slot opens.
Michael personally audits your site, search visibility and ad account, then walks you through it on a call. Not a sales pitch.
We reply within one business day. Your details are used only to prepare your audit and are never shared or sold.
- Cancellable contracts
- No junior account handover
- Honest answer even if we’re not the right fit